Monthly Archives: May 2014

How to Gain Strategic Insight from Digital Metrics

Most social media metrics report tactical results, not strategic impacts that achieve objectives. Few topics give executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital marketing initiatives. The great majority of digital metrics put a number on tactical results—the things that campaigns encourage people to do, such as opening emails, ...

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Survey Finds Americans Consider Work a Major Aspect of Well-Being

Consumers would go to great lengths to get back to work as soon as possible rather than let an injury or illness hold them back. How often do you hear friends, family and colleagues complain about how much they hate their job? Chances are it’s quite often, so it may shock you to learn that a new WellPoint survey finds ...

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‘If I Could Only Get Around to It’

A recent blog entry in LIMRA’s Industry Trends: “If I Could Only Get Around to It” might help you motivate your prospects into making the critical decision to buy from you. The blog post appears below. ‘If I could only get around to it’ A common device of motivational speakers is to point out the reasons big things in our ...

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Safeguard Your Most Important Asset

With the Disability Income Awareness Month campaign currently under way, now is a good time to get the NAIFA Advantage Plus Group Disability Income Insurance Protection Plan. NAIFA has teamed up with Kelsey National to offer this plan to its members. The NAIFA Advantage Plus Group Disability Income Insurance Protection Plan has excellent features and competitive rates to protect your ...

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NAIFA Member Receives Penn Mutual’s Financial Professional of the Year Award

The Penn Mutual Life Insurance Company, a more than 167-year-old company, is pleased to announce that NAIFA member Jason Rucker, CFP, of Cambridge Financial Services in Chandler, Ariz., has been honored with the 2013 Financial Professional of the Year Award. This award recognizes a Penn Mutual financial professional who demonstrates the highest standards of continuing education, performance and ethics in ...

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Kick-Off to Disability Insurance Awareness Month

Cancer is the leading reason employees stop working and take long-term disability leave, according to claims submitted to Unum, a provider of income insurance. Unum analyzes claims activity each year and shares results during Disability Insurance Awareness Month to help foster a better understanding of the value of DI insurance and other coverage. “Disability insurance – often complemented by critical ...

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