By Brian Tracy
You are in a public profession. When people see you, they also “see” your business. And nowhere is that more apparent than when you get in front of an audience. It doesn’t matter if you are giving a retirement seminar, speaking to your fellow college alums or roasting a giant in the business, your presence at the podium is a key business asset (or liability). Sales and leadership expert Brian Tracy has given more than 5,000 speeches to more than 5 million people. Adapted from his new book Speak to Win: How to Present with Power in Any Situation (AMACOM Books, 2008, www.amacombooks.org), Tracy has these seven tips on how to deliver effective presentations.
Plan your introduction. A good introduction sets the stage for a great speech. It’s your chance to let someone else tell the audience about your background and accomplishments. The focus is always on building expectancy and credibility so that audience members will lean forward, mentally and emotionally, with the attitude of “I can hardly wait to hear what this person has to say.”
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When you begin speaking, focus in on a single person in the audience. |
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Step up confidently. When you are introduced, step up to the podium and shake hands with the introducer. As soon as you have the stage to yourself, turn to the audience. Start with silence. Smile and sweep your eyes slowly around the room for a few seconds as if you are really happy to be there. As you stand silently, smiling, the audience will very quickly settle down and wait for you to begin.
Look the part. Your appearance tells the audience how you think and feel about yourself. Your appearance also communicates to the audience how you think and feel about them. People will make a decision about you in the first 30 seconds. Nothing about how you look—your clothes, your grooming and your stance—should distract from or diminish your message.
Build positive expectations. Your first job is to raise expectations. You want to make the audience members feel glad they came. You want them to be eager to hear more. You want them to like you from the start. The more likeable people perceive you to be, the more open they will be to your message, and the less resistant they will be to any controversial points or ideas you will bring up.
Take charge immediately. When you stand up to speak, you become the leader. The audience wants you to take charge and be in control. Act as if you own the room and as if everyone works for you. Then, people will believe and follow.
Speak directly to the audience. When you begin speaking, focus in on a single person in the audience. Start off by speaking directly and warmly to that person. Then casually move on to another face, and then another and another. This direct eye contact slows you down, calms your nerves and helps you to develop a relationship with the other people in your audience.
Be authentic and humble. The best way to be liked is to be genuine. If you feel a little embarrassed or overwhelmed by the positive attention the audience is giving to you, it’s OK to show it. Try not to appear as if you know it all.
Brian Tracy is a world-renowned motivational speaker, addressing more than 250,000 people a year. He is also a best-selling author of such books as The Power of Charm, Focal Point and Create Your Own Future.
February 2008
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