By Marc Bregman

It is not easy hosting a YAT Meet & Greet. There is the question of who to invite, where to host it and what to serve. But with long-range planning and careful attention to detail, it can be done—and with much success.

Here are a few pointers that are working very well for us and may make the task less challenging for you:

  • Have as many board members at the meeting as possible.
  • Make the meeting a low key event.
  • Have it at a board member's office or home.
  • Make the affair as low cost as possible—have the board member provide appetizers.
  • Let all attendees know what NAIFA is all about and how it could help them personally and professionally.
  • Let each board member introduce himself and explain to the audience what he does for the association and how he could help new members enhance their bottom line.
  • Get to know all of the new members and what it is they need from the association. Let each new member introduce himself and mention the one thing he would like the association to do for him. Invite each new member to get involved in the association at all levels—committees, the board and in programs such as LILI.

The results
By using these tips and techniques, we have been able to achieve extraordinary results. To date, we have held two of these Meet & Greet Socials and have had about 40 people attend. Ten joined during the meetings and three became board members within one year of the event.

Marc A. Bregman is a financial services professional with New York Life. You may reach him at mabregman@ft.newyorklife.com.

January 2005

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