By Elaine Watson, LUTCF

Imagine you have been in our type of business for three years, self-employed of course, and trying to scrape out a decent living. You’re already working long days, with extra hours on the weekends and even on holidays. Time is a serious commodity in your life and work.

The challenge
Then, suddenly and unexpectedly, you are asked to take over the organization and coordination of an important business luncheon that has been a successful event for over 25 years! This luncheon is the only event that spouses or significant others are invited to attend so the entire membership is expecting more than an average monthly gathering.

Dropped into your hands is a job with which you have no real experience, the individuals who previously handled the arrangements are no longer available and you have fewer than 90 days to pull it off. There’s location choice and menu planning, decorations to acquire and assemble and gifts and door prizes to solicit, pick up, wrap, and tag for presentation. Also, you have to find a good (no, make that an excellent) speaker and address the myriad details that have to be handled.

With a great speaker, more than 65 gifts, door prizes and a well-run meeting, they achieved exceptional results.

YAT to the rescue
Where do you turn to for help? Fortunately, for those of us in Jackson, Miss., Jackson Association of Insurance and Financial Advisors (JAIFA) membership includes many excellent young advisors with reasonable experience, fresh ideas, lots of energy and a willingness to participate. And they have already demonstrated that there is no call reluctance in their ranks.

YAT members Michael Green and Robin Covington received and immediately accepted the challenge and commitment. With the assistance of JAIFA secretary Misty Harrell, these young professionals organized and executed one of the most successful events ever. With a great speaker, more than 65 gifts, door prizes ranging from fine jewelry to dinners at exclusive restaurants, and a well-run meeting, they achieved exceptional results.

What is the lesson from this exercise? Get your young members involved and give them the opportunity—they can and will deliver great results.

Elaine Watson, LUTCF, is with Southern Farm Bureau, LIC, in Jackson, Miss. She is vice president of Jackson (MS) Association of Insurance and Financial Advisors and a YAT coordinator.

March 2005

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