About Advisor Today

Advisor Today, founded in 1906 as Life Association News, has the largest circulation among insurance and financial advising magazines and is the official publication of the National Association of Insurance and Financial Advisors. Our mission is to provide practical information, sales idas, resources and business strategies to help insurance and financial advisors succeed.

Our stories cover information from three general subject areas:

• Expertise: Life and health insurance products, financial advising strategies, multiline, estate planning, and tax and legislative issues
• Sales and Marketing: Sales ideas and marketing techniques to help you throughout the sales process, from prospecting and referrals, to closing the deal
• Managing Your Practice: Issues faced by all small-business owners, including managing personnel, choosing and maintaining appropriate technology, addressing back-office issues and growing a practice

Our experienced editorial staff and expert professional practitioners deliver in-depth articles as well as informative, salient monthly columns that are a “must read” for every successful advisor. While our content is aimed at professionals in the insurance and financial advising industry, it is written in a style that is easily understood by anyone interested in insurance and financial advising. Please forward comments on the magazine to Editor-in-Chief Ayo Mseka.

The award-winning AdvisorToday.com is an extension of the magazine and embodies its editorial goals. It features articles not found in the magazine as well as selected articles and columns from Advisor Today. Articles are grouped into 18 resource categories. AdvisorToday.com’s mission is to offer NAIFA members a searchable resource, available round-the-clock, for industry knowledge and insight. If you have any comments or suggestions on the site, please email Ayo Mseka.

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