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May 2008
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Advisor Today Writer’s Guidelines

When accepting an article for publication, the editors of Advisor Today reserve the right to edit the text as necessary. These edits could include substantial changes to clarify the story, improve the writing, trim the length or ensure that an article meets our stylistic guidelines. Writers will be asked to sign a copyright agreement.

Content
The ideal story gives readers an idea or technique they can immediately implement in their businesses. Stories should spell out the strategies and methods that work best for the author, rather than give a general description of them. Writers are encouraged to use several examples and case histories when writing sales stories.

Submission guidelines
For a complete description of the columns scheduled to appear in Advisor Today in 2008, please consult our Media Kit.

  • Stories must be typed, double-spaced with standard margins.
  • Submit original work. You will be asked to sign a release stating the article has not appeared elsewhere.
  • Advisor Today columns must be 650-750 words.“Expert Advice” articles must be 1,000-1,200 words. Feature and cover articles are 2,500 words.
  • Stories must not promote an individual service or company.
  • All facts in a story must be double-checked by the author.
  • Writers should not submit photographs.
  • Writers can submit illustrations or charts, but the material will not be returned.
  • Stories submitted to Advisor Today will automatically be considered for publication on AdvisorToday.com and may be posted on the website without appearing in the magazine.
  • Every story should be accompanied by a biography of the author of approximately 35 words. It may be edited for length and content.

Magazine submissions

  • We prefer email submissions in Microsoft Word format. For other formats and submission methods, please query first.
  • For all articles and queries, send them to Ayo Mseka.

Web submissions
Web articles should cover the same subject matter covered in the magazine. The articles can be between 300 and 800 words and should be submitted to Ayo Mseka. Reprints are accepted. Please indicate where a story has been previously published.

Please see Editorial Calendar for the cover and feature articles to be covered in each issue and due dates. Advisor Today will not return unsolicited manuscripts.

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