2008 Editorial Calendar

NOTE:
Although effort has been made to make the following editorial highlights as accurate as possible, content in Advisor Today is subject to change without notice.

January
Advanced Case Design
Working on complex life insurance cases presents significant opportunities for income enhancement. Learn how to work with advisors who specialize in advanced cases to design effective programs for your clients and prospects.

Repotting Your Career
After a few years in the business, you notice that your practice is not growing as fast as you want it to grow. What do you need to do to take your practice to the next level of success? Four successful advisors show you how they did it.

Editorial submissions for this issue are due on Nov. 9, 2007.

February
The Right Way to Sell Annuities
With all the attention annuities are getting these days from regulators and the media, you need to be extra careful as you market and sell these versatile financial tools. Read this article to find out how to sell the right annuity to the right prospect at the right time.

50 Ways to Please Your Clients
It takes five times as much money to attract a new client as it does to keep an existing one. These easy-to-implement but effective strategies will go a long way in helping you build long-term and profitable relationships with your clients.

Editorial submissions for this issue are due on Dec. 9, 2007.

March
Slaying the Compliance Dragon
Regulators are bearing down hard on everything you do these days and scrutinizing every aspect of your practice—from the records you keep to the products you sell, the way you sell them, and to whom. Here is some practical information that will help you comply with the latest rules and regulations and keep you and your clients out of harm’s way.

Weathering the Investment Storm
Now more than ever, your clients need someone to help them navigate the sometimes treacherous terrain of the financial markets. Find out how three advisors are helping their clients stay the course—and prosper.

Editorial submissions for this issue are due on Jan. 10, 2008.

April
What Top Producers Sell
Here is a look at some of the products the best in the business are selling—and the tips and techniques they use to sell them.

You™
If your clients are not raving about you to their friends and family, you may not be doing all you can to promote who you are. This article will highlight the importance of creating a brand identity that will allow you to stand out in today’s increasingly crowded marketplace.

Editorial submissions for this issue are due on Feb. 8, 2008.

May
The Softer Side of Sales Success
Sometimes, asking the right questions that appeal to your prospect’s emotional side will lead to more sales than just adopting an analytical approach. Find out some of the questions that will encourage your prospect to share his hopes and dreams—and lead to a more exponential growth in your business.

Taking Care of Small Business
You are already successful in the family market and want to move into the challenging but rewarding small-business arena. What do you need to know to succeed? The tools and techniques highlighted in this article will come in handy as you develop plans to prospect, market and sell to this fast-growing market.

Editorial submissions for this issue are due on March 10, 2008.

June
Four Under Forty
The stories of triumph and accomplishment by young advisors always make for interesting reading. The insights they share in this article provide something else as well—tips and techniques for building a great practice.

Extreme Makeovers in Marketing
A panel of industry consultants will assess the marketing plans of several producers and offer ideas for transforming them into programs that are guaranteed to present their services in the best possible light.

Editorial submissions for this issue are due on April 10, 2008.

July
Retirement Income Planning
Millions of Americans will soon face head-on the diminishing role of Social Security and pension plans in providing a steady stream of retirement income. They will also have trillions of dollars in inheritance money—and a need for guidance on making the most of this money. This article will explain how advisors can help their clients and prospects successfully manage their income for a retirement that may last as long as 30 years.

NAIFA Advocacy at Work
For many NAIFA members, one of the key member benefits is the unique ability of the association to enhance the legislative and regulatory environment for insurance agents and financial advisors. This article will describe how NAIFA accomplishes this vital task.

Editorial submissions for this issue are due on May 9, 2008.

August
Leveraging Life Insurance Awareness Month
All eyes will be on the life insurance industry next month as companies and organizations persuade consumers to buy the financial protection they need for themselves and their families. Find out how some advisors benefited from this unique public-relations campaign last year and the programs they have in place for reaping even greater rewards this year.

MDRT’s 2008Annual Meeting
Highlights and sizzling sales ideas from the meeting that attracts the best and the brightest in insurance and financial services—the 2008 MDRT Annual Meeting.

Editorial submissions for this issue are due on June 10, 2008.

September
Presidential Sales Ideas
Presidents of NAIFA’s state associations share their time-tested techniques for finding prospects, marketing products and services—and closing lots of sales.

What’s New in Health Insurance?
In today’s ever-changing health-insurance marketplace, success means staying abreast of the latest product innovations and keeping up with regulatory and legislative changes. Read this article if you want to stay on track and help your clients make the most of their health-insurance dollars.

Editorial submissions for this issue are due on July 10, 2008.

October
Securing the Next Generation
You already know them—the children and grandchildren of your clients and prospects. This article highlights the steps you need to take to convert this group of people into clients that are good for you—and the long-term health of your business.

What the Next Four Years Hold
No matter who is elected to political office next year, there are several key issues you should monitor if you want to protect your business. This article highlights these issues—and their impact on the insurance and financial-services industry.

Editorial submissions for this issue are due on Aug. 6, 2008.

November
2008 NAIFA’s Convention and Career Conference
This once-a-year meeting is known for its unique ability to bring together top industry leaders with innovative strategies for building a profitable practice. Find out what they had to say in this informative article.

Commissions, Fees or Both?
Slowly but surely, a growing number of advisors are moving to a fee-based practice. Here is an in-depth look at when it makes sense to charge commissions, fees or both—and how to set up your practice to accommodate all three approaches.

Editorial submissions for this issue are due on Sept. 10, 2008.

December
The VIP Club
In this article, past NAIFA presidents discuss the challenges faced by today’s insurance and financial advisors, what it takes to overcome them, and what to expect in the coming year.

Looking for Prospects in All the Right Places
Looking for high-quality prospects may not be as difficult as it seems, but you need to know where to look. Three top producers show you the best places to turn to in your on-going search for people to sell your products and services to.

Editorial submissions for this issue are due on Oct. 10, 2008.

EDITORIAL SUBMISSION
For guidelines please see “Contribute to Advisor Today.”

ADVERTISING
Each monthly issue of Advisor Today provides news and ideas for a large and dedicated audience of insurance and financial advisors. To receive a media kit or more information regarding advertising in Advisor Today, call 800-247-4074 or email John Boyle at jboyle@naifa.org.

 

About AT

Awards

Contribute to AT

Contact Us