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Advisor Today Circulation - Large, 100% Paid & Qualified
Since 1906, Advisor Today has been the official publication of NAIFA, the nation's largest association serving both insurance and financial advisors. Each month, these professionals turn to the award-winning Advisor Today for news and ideas to help serve their clients, advance their careers and grow their practices.

Advisor Today's Circulation:

  • 82,000+ Subscribers
  • 100% Paid
  • BPA Audited

By reaching the full NAIFA membership, Advisor Today delivers a large, well-qualified audience of insurance and financial planning professionals including the members of:

Million Dollar Round Table (MDRT) - All 15,000+ US members of this exclusive organization restricted to the industry's top producers.
GAMA International - The association for general agents and managers… industry business leaders.
Association of Health Insurance Agents (AHIA) - NAIFA members with a particular focus on the health insurance industry.
Association of Advanced Life Underwriting (AALU) - Advanced life insurance professionals who sell and service substantial volumes of life insurance committed to preserving insurance through political involvement.

A Resource for All Advisors
From the newly licensed to the seasoned practitioner, Advisor Today is a one-stop resource for all advisors.

59% of Advisor Today subscribers have been licensed advisors for 10 years or more - Proven professionals with growing practices… a large and lucrative market.

22% of Advisor Today subscribers have been licensed advisors for 20 years or more - Advisors with a wealth of experience and established practices… a valuable market.

24% of Advisor Today subscribers have been licensed advisors for less than five years - An impressionable market of advisors establishing the business relationships they will build on for years to come.

(Source: 2001 NAIFA Membership Analysis)

Licenses and Certifications
Advisor Today readers are licensed and certified to sell a variety of insurance and investments products.

Licenses
Series 6
84%
Series 63 78%
Series 7 33%

Certifications
LUTCF
50%
CLU 45%
ChFC 29%
CFP 8%
Other 25%

(Source: 2001 Advisor Today Reader Survey)

Advisor Today Readers Sell / Recommend the Following Products

Insurance Products
Term Life 95%
Long-Term Care
87%
Disability 87%
Variable Annuities 83%
Variable Life 79%
Fixed Annuities 77%
Universal Life 76%
Health 71%
Property & Casualty 28%

Investment Products
Load Mutual Funds 94%
No-Load Mutual Funds 39%
Bonds 22%
Stocks 19%

(Source: 2001 Reader Survey)

For more information, call 800-247-4074 or email Advertising.

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