|


Advisor Today Circulation - Large,
100% Paid & Qualified
Since 1906, Advisor Today has been the official publication of
NAIFA, the nation's largest association serving both insurance and financial
advisors. Each month, these professionals turn to the award-winning Advisor
Today for news and ideas to help serve their clients, advance their careers
and grow their practices.
Advisor Today's Circulation:
- 82,000+ Subscribers
- 100% Paid
- BPA Audited
By reaching the full NAIFA membership, Advisor Today
delivers a large, well-qualified audience of insurance and financial planning
professionals including the members of:
Million Dollar Round Table (MDRT) - All 15,000+ US
members of this exclusive organization restricted to the industry's top
producers.
GAMA International - The association for general agents and managers
industry business leaders.
Association of Health Insurance Agents (AHIA) - NAIFA members with
a particular focus on the health insurance industry.
Association of Advanced Life Underwriting (AALU) - Advanced life
insurance professionals who sell and service substantial volumes of life
insurance committed to preserving insurance through political involvement.
A Resource for All Advisors
From the newly licensed to the seasoned practitioner, Advisor Today
is a one-stop resource for all advisors.
59% of Advisor Today subscribers have been licensed
advisors for 10 years or more - Proven professionals with growing practices
a large and lucrative market.
22% of Advisor Today subscribers have been licensed
advisors for 20 years or more - Advisors with a wealth of experience and
established practices
a valuable market.
24% of Advisor Today subscribers have been licensed
advisors for less than five years - An impressionable market of advisors
establishing the business relationships they will build on for years to
come.
(Source: 2001 NAIFA Membership Analysis)
Licenses and Certifications
Advisor Today readers are licensed and certified to sell a variety
of insurance and investments products.
|
Licenses
|
Series 6
|
84% |
| Series 63 |
78% |
| Series 7 |
33% |
|
Certifications
|
LUTCF
|
50% |
| CLU |
45% |
| ChFC |
29% |
| CFP |
8% |
| Other |
25% |
(Source: 2001 Advisor Today Reader Survey)
Advisor Today Readers Sell / Recommend the
Following Products
| Insurance
Products |
| Term Life |
95% |
Long-Term Care
|
87% |
| Disability |
87% |
| Variable Annuities |
83% |
| Variable Life |
79% |
| Fixed Annuities |
77% |
| Universal Life |
76% |
| Health |
71% |
| Property & Casualty |
28% |
| Investment
Products |
| Load Mutual Funds |
94% |
| No-Load Mutual Funds |
39% |
| Bonds |
22% |
| Stocks |
19% |
(Source: 2001 Reader Survey)
For more information, call 800-247-4074 or email Advertising.
Advertising
in AT
2002 Advertising
Rates
|