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By Diane Boyle, Managing Director, AHIA
Nationally renowned speaker and corporate gerontologist,
Ellen Eichelbaum, president of The SpeakEasy Group, will combine her personal
brand of humor with her expertise in intergenerational communication to
provide the audience at the AHIA annual meeting with the communication
skills needed to obtain and retain the critical older client base. The
12th annual AHIA Luncheon Meeting is Sept. 24 in Charlotte, N.C., as part
of the 2002 NAIFA Annual Convention and Career Conference. (Register online
at www.naifa.org/charlotte2002.)
Eichelbaum’s direct approach is designed to maximize your sales potential
within the mature market by better understanding the emotional, psychological
and physiological needs of your older customers. She has re-searched everything
from organizing presentations to what clothing to avoid wearing when meeting
with older clients—and will share these tips with you.
Eichelbaum has gathered these tips, and more, in a booklet:
206 Things You Should Never Say or Do When Working With an Older Client
(and lots of things you should).
For information about the meeting or Eichelbaum’s
booklet, contact AHIA at ahia@ naifa.org
or 703-770-8200.
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