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NOTE:
Although effort has been made to make the following editorial highlights
as accurate as possible, content in Advisor Today is subject to change
without prior notification.
JANUARY 2003
Estate Planning
Estate plans help consumers maintain control during key points of their
lives—and beyond. This feature will help advisors work with clients
to develop plans that will protect their assets now and in the future.
Motivation
How advisors can transform their goals and objectives into workable plans
that lead to increased levels of productivity—and profitable practices.
Editorial submissions for this issue due: Nov. 15,
2002
FEBRUARY 2003
Annuities
Market-weary consumers are flocking to the safety of annuities. This is
a great time to highlight new directions in annuity products plus tips
and techniques for selling them.
Marketing and Selling to Women
Learn why women are an increasingly attractive target for many advisors
and what it takes to sell financial services to them.
Editorial submissions for this issue due: Dec. 15,
2002
MARCH 2003
Health Insurance
Achieve success in today’s ever-changing health insurance marketplace.
Being a successful advisor means staying abreast of regulatory and legislative
changes and offering innovative products at affordable prices.
Education Funding and Charitable Giving Strategies
The latest developments in education funding and charitable giving…
and ways to take advantage of emerging opportunities.
Editorial submissions for this issue due: Jan. 15,
2003
APRIL 2003
Selling to Seniors
Time-tested techniques for capturing the lucrative senior market —
one of the fastest growing segments of the U.S. population.
Using Technology to Boost Production
From electronic mail to illustration software, this feature will explain
how an increasing number of advisors are taking the high-tech route to
reach clients, boost productivity, manage customer relationships—and
build a better practice.
Editorial submissions for this issue due: Feb. 15,
2003
MAY 2003
Investments
Tools and techniques used by forward-thinking advisors to help their clients
make the most of their investments in today’s rocky economy.
Valuing Your Practice
How do you put a value on a financial practice? This feature will explain
the steps in identifying a financial practice’s true value.
Editorial submissions for this issue due: March 15,
2003
JUNE 2003
Marketing Techniques
Marketing is the lifeblood of any successful practice. Learn the best
practices used by top producers to attract and retain clients.
Effective Strategies for Multiline Agents
A growing number of multiline agents are expanding their practice by selling
life and health insurance products to their existing clients. This feature
will provide insights into how successful agents made the transition.
Editorial submissions for this issue due: April 15,
2003
JULY 2003
Long-Term Care
With the federal government’s successful launch of a major long-term
care initiative, now may be the best time to promote long-term care insurance
to prospects and clients. This feature makes the business case for selling
this important product.
Selling to Diverse Markets
Thought-provoking ideas on how to be confident and comfortable when doing
business with diverse groups and how to make everyone a prospect.
Editorial submissions for this issue due: May 15,
2003
AUGUST 2003
Life Insurance
Each year, advisors sell millions of dollars of life insurance—still
the backbone of the insurance and financial services industry. Explore
what’s hot in this core product and how advisors can take advantage
of new opportunities.
MDRT 2003 Annual Meeting Coverage
Highlights and sizzling sales ideas from the meeting that attracts the
best and brightest in insurance and finance—the 2003 MDRT Annual
Meeting.
Editorial submissions for this issue due: June 15,
2003
SEPTEMBER 2003
Sales and Prospecting
Top producers know the key to success in insurance and financial services
is mastering the fine art of selling to consumers. This feature article
will offer what works and what does not.
Dealing with Your Broker-Dealer
Broker-dealers help insurance advisors meet the increasingly sophisticated
needs of their clients and prospects. This feature will help advisors
develop an optimal working relationship with broker-dealers.
Editorial submissions for this issue due: July. 15,
2003
OCTOBER 2003
Retirement Planning
Inflation and market volatility are eroding the retirement savings of
many Americans. This article will highlight the most effective methods
for helping clients save, invest and plan for a rosy financial future.
Ethical Issues for Insurance and Financial Advisors
Recent corporate scandals stand as reminders of the need for all organizations
to promote ethical business practices. This feature will examine ethical
dilemmas advisors face as they attempt to grow their business—and
issues they should address to resolve those dilemmas.
Editorial submissions for this issue due: Aug. 15,
2003
NOVEMBER 2003
Worksite Marketing
Worksite sales have experienced significant growth in recent years, and
still only a small percentage of the market has been tapped. This feature
looks at the latest developments in worksite marketing and offers proven
techniques for breaking into this important market.
Closing Strategies
Every advisor knows nothing happens until they close a sale. Learn techniques
and tips from the best in the business.
Editorial submissions for this issue due: Sept. 15,
2003
DECEMBER 2003
Mega Trends
What’s hot and what’s not in the ever-changing world of insurance
and financial services? This feature will highlight key industry trends
and offer a sneak preview of what’s ahead.
Office Infrastructure
Find out how the right office infrastructure can lead to more productive
employees, satisfied customers—and enhanced sales.
Editorial submissions for this issue due: Oct. 15,
2003
For more information on the different columns and
departments, News & Trends, Products Plus, Expert to Expert, please
see the complete media kit under the “Advertising” drop down
menu on this website.
EDITORIAL SUBMISSION
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Today.”
ADVERTISING
Each monthly issue of Advisor Today provides news and ideas for
a large and dedicated audience of insurance and financial advisors. To
receive a media kit or more information regarding advertising in Advisor
Today, call 800-247-4074 or email John
Boyle.
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