
	Cover Story Expert to Expert Lighter Side of Life ViewPoint Web Only Health Insurance Personnel Matters Sales Solutions Starting Out






	• The Biggest Apple Ever • How to Manage the Big Ego • Thirteen Great Ways to Kill Your Company’s Marketing • What Do You Tell Your Clients Now?














	Voices from the Field • Chapter 1 • Chapter 2 • Chapter 3 • Chapter 4 • Chapter 5 • Chapter 6 • Chapter 7 • Chapter 8 Short Takes Book Marks




	The Biggest Apple Ever Harvey Mackay looks at Rudy Giuliani's new book and finds some excellent lessons on motivation. How to Manage the Big Ego Big-headed employees are usually problematic, but you can harness their boundless energy if you manage them correctly. 13 Great Ways to Kill Your Company's Marketing Good marketing doesn't come naturally. Here are 13 warning signs your marketing plan is off track. What Do You Tell Your Clients Now? This detailed history of the stock market includes several charts to help show clients the ebb and flow of the stock market.						ADVISOR SPOTLIGHT Diamond Minds, Part II The Baton Rouge AIFA earned a Diamond Association award this year. Find out what it did to earn this prestigious award. MEDIA WATCH Cinematic Management Glengarry, Glen Ross and 13 Conversations About One Thing, provide lessons on managing and motivating your sales force.



	VOICES FROM THE FIELD Explore the history of the insurance industry and its major players by reading George Norris’s book. Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Book Marks Make Your Own Luck Bookmarks has moved to the Web. This installment looks at Make Your Own Luck: Success Tactics You Won't Learn in Business School. Short Takes You Don't Have to be Number One Learn to measure success against your past, not others' accomplishments.						The 15th edition of Advisor Today’s long-term care survey is now available online in an expanded version.