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In response to the well-deserved praise received on his 80th birthday, Winston Churchill had this to say:

“I have never accepted what many people have kindly said, namely that I inspired the nation. It was the nation and the races dwelling all round the globe that had the lion heart. I had the luck to be called upon to give the roar.”

As a significant and moving force in the growth and development of our country, the insurance industry has its own lion heart. That heart beats in hundreds of home offices, thousands of field offices, and tens of thousands of agents throughout the land. But it is the NALU that has had the luck to be called upon to give the roar.

And roar it did! That is what Voices from the Field is all about. Who were the men and women who, a hundred years ago, raised their voices against intolerable conditions prevailing in the marketplace at that time? Who were the people who led the struggle for professional recognition though agent education, licensing and the promotion and adoption of ethical standards? Voices from the field not only identifies them, it makes them live and become relevant to today’s unique challenges.

Voices from the Field chronicles the changing times and conditions that we have had to adapt to, or overcome, throughout our history. And it points the was to a future where the pace of change will only increase. But the creativity and sheer determination of people working with people that have served us so well in the past will not fail us in the future. During most of 1986 and 1987, NALU engaged in an exhaustive strategic planning exercise that is already positioning our organization for a second century of service.

I think you will experience a vicarious thrill in reading George Norris’ account of the early days of NALU and the visionaries who constructed the foundation on which we continue to build today. And I suspect you will acquire a new sense of pride and appreciation for the significant work we do.

Jack E. Bobo, CLU, FLMI
NALU Executive Vice President
September 1989

Foreword by Alan Press, 1988-1989 NALU President

Preface by Jack E. Bobo, 1989 NALU Executive Vice President

Introduction

Acknowledgements

Chapter 1

Laying the Foundation—A Meeting at the Parker House

Leading Figures—Ransom, Carpenter, Blodgett and Plummer

Conditions Leading to the Foundation of the NALU

Rise of Modern Life Insurance and the General Agency System

Issues and Accomplishments of the First 15 Years

Chapter 2