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Advisor Today Writer’s
Guidelines
When accepting an article for publication, the editors of Advisor Today
reserve the right to edit the text as necessary. These edits could include
substantial changes to clarify the story, improve the writing, trim the
length or ensure that an article meets our stylistic guidelines. Writers
will be asked to sign a copyright agreement.
Content
The
ideal story gives readers an idea or technique they can immediately implement
in their businesses. Stories should spell out the strategies and methods
that work best for the author, rather than give a general description
of them. Writers are encouraged to use several examples and case histories
when writing sales stories.
Submission Guidelines:
For a complete description of the columns scheduled
to appear in Advisor Today in 2004, please consult our Media
Kit.
- Stories
must be typed, double-spaced with standard margins.
- Submit
original work. You will be asked to sign a release stating the article
has not appeared elsewhere.
- Advisor Today columns must be 800-850
words, Expert to Expert articles must be 1,150-1,300 words and feature
stories must be 2,500-2,800 words.
- Stories
must not promote an individual service or company.
- All
facts in a story must be double-checked by the author.
- Writers should not submit photographs.
- Writers can submit illustrations or charts,
but the material will not be returned.
- Stories submitted to Advisor Today will
automatically be considered for publication on AdvisorToday.com
and may be posted on the website without appearing in the magazine.
- Every
story should be accompanied by a biography of the author of approximately
35 words. It may be edited for length and content.
Submission
Format and Contacts:
- Submit articles by email in Microsoft Word format
or as ASCII/.txt files.
- Features, Expert to Expert, financial services and
legal articles : send to Editor-in-Chief Ayo
Mseka.
- Technology articles: send to Managing Editor Maggie
Leyes.
- News &Trends, sales and marketing and personnel
articles: send to Financial Services Editor Lucretia
DiSanto Jones.
- Health insurance, products, practice management
and Web articles: send to Editor David
Connell.
- We prefer articles submitted by email. Other options
include: mailing a 3.5-inch disk with articles in Microsoft Word format
or as ASCII/.txt files to: Advisor Today, 2901 Telestar Court,
Falls Church, VA 22042-1205 (Include a hard copy).
Writing for the Web
As Advisor Today expands its website there will be unique opportunities
for writers to contribute additional content. Web articles should cover
the same subject matter covered in the magazine. The articles can be between
300 and 800 words and should be submitted to David
Connell.
Please see Editorial Calendar for the theme to be covered in each issue and due dates.
Advisor Today will not return unsolicited manuscripts.
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