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By Bill Cates
Do you have a referral mindset?
If you want to get more referrals, then the first place to start is with
your thinking and your awareness. I call this a "referral mindset."
Do you have the following mindset?
- You realize that prospects would prefer to meet you through a referral
than through any other method; so, referral is your primary method of
prospecting.
- You're tapping into the lifetime value of your clients. In other
words, you stay in contact with your clients so that they can provide
you with referrals over a lifetime.
- You know that the only way you become referable is not by performing
transactions but by offering your client a great process, followed by
excellent service.
- You have a system for bringing in referrals instead of leaving them
to chance.
- You are always connecting people by giving referrals.
- You expect to get referrals. This attitude of expectation creates
powerful awareness and action.
With this powerful referral mindset, you will begin
to generate more high-quality referrals.
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Think about making the appointment valuable to the client and then
consider how to make it valuable to you.
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Earn the right to ask for referrals
sooner, not later
Would you like to get referrals sooner rather than later in your client
relationships? Would you like to get quality referrals from prospects?
The key to achieving these goals is to offer real value to your client
relationships—starting with the very first appointment. Here are
some ways to offer value:
- Think "process," not products.
- Think about making the appointment valuable to the
prospect or client and then consider how to make it valuable to you.
- Learn as much as you can about the prospect. Be
genuinely curious and be a good listener.
- Ask questions that get the client or prospect thinking
in ways he has not thought before. Help him think about the bigger picture.
- Be a teacher, not a salesperson. Teach the client
or prospect how to buy what you're selling and how to select the right
company. This will reduce the natural buyer/seller tension and help
to start the trust-building process.
- Refer the client or prospect to other professionals
who might be of service to him.
- Be on time for all appointments, do what you say you will do and
finish what you start.
By following these 13 tips, you will offer value to
your client or prospect, reduce tension and increase his level of trust.
This is what needs to be present if you want client referrals sooner rather
than later.
Bill Cates is an author and referral coach. You can
reach him through his website www.ReferralCoach.com
or at info@ReferralCoach.com
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