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People…Money…Love: three simple yet powerful elements. Life underwriters helping people, to guarantee money, when it is needed, for those they love, from its founding 100 years ago, through the present, that’s what NALU has been all about. And that’s what Voices from the Field is all about. It is the story of the National Association of Life Underwriters.

Organizational histories can make dull reading. They are often no more than dry recitations of dates, events, products and processes. But two things make Voices from the Field different.

First, the story of NALU is primarily one of people—the people who founded it, and the people who built it into the premier professional trade association it is today. People are inherently more interesting than dates or processes, and NALU’s people have always been extraordinarily diverse, dynamic, creative and courageous. The story of NALU is their story.

Second, NALU is particularly fortunate to have George Norris as the author of our 100th anniversary history. Authors of organizational histories are usually historians first and storytellers only coincidentally, or not at all. George is a superb storyteller who cares deeply about NALU’s people. He is also an able historian who has committed many hours to scrupulous research. He has organized his material meticulously; he is immensely readable.

You will enjoy Voices from the Field the first time you read it. You will want to keep it in your personal library and return to it again and again. It tells the story of dedicated men and women who, for 100 years, have sought to improve the products we sell and the business environment in which we function. Form the beginning, their mission has been to help consumers provide financial security, at fair and reasonable cost, and for those they love. Their story will make you proud of your profession and proud to carry that mission into the next 100 years.

Alan Press, CLU, LUTCF
1988-1989 NALU President
September 1989

Foreword by Alan Press, 1988-1989 NALU President

Preface by Jack E. Bobo, 1989 NALU Executive Vice President

Introduction

Acknowledgements

Chapter 1

Laying the Foundation—A Meeting at the Parker House

Leading Figures—Ransom, Carpenter, Blodgett and Plummer

Conditions Leading to the Foundation of the NALU

Rise of Modern Life Insurance and the General Agency System

Issues and Accomplishments of the First 15 Years

Chapter 2