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Living Your Brand

The key to building a strong business reputation is to come from a place of caring.

By Kristie Rimmele

Too many people look for quick and easy ways to market their businesses. It's like they are looking for some voodoo trick to woo unsuspecting customers to come running with open wallets.

A more ethical approach to business is one of giving value first. Imagine no telling, selling, convincing or explaining. Business success is as simple as sharing who you are, being your best and coming from a place of caring. Do that and you'll get back tenfold what you give.

Albert Hubbard once said, "People who never do more than they get paid for, never get paid for any more than they do." Winston Churchill really understood the secret to business success. He said, "We make a living by what we get, but we make a life by what we give." At the heart of this is the idea that we need to give value first, in order to receive.

Here's how that translates to your brand:
  • Do you know what your gifts are?
  • Do you share generously with others?
  • Do you communicate the essence of the value you offer in a way others understand?
The essence of a business/client relationship starts from a place of trust. In order for that to happen, people have to first be introduced to you. Then you have to give value. Then you have to follow up and create a relationship. Once they see the value in what you are offering, they will reciprocate by giving you their business. It's a win-win situation.

Offering the following free resources will help you provide value first and then build trust:
  • Reports
  • Articles
  • Speeches
  • Teleclasses
  • Time
Put yourself in your customer's shoes and see what you offer through their eyes. Would you be thrilled with your level of service? Would you like doing business with yourself? Would you be happy with the level of quality and professionalism?

The truly great man is a servant and not a master. I find that the more I give, the more there is to give. That's the heart of my brand. Is it yours?

Dubbed as the "Marketing Maven & Brander Extraordinaire," Kristie Rimmele turns entrepreneurs into the lavishly paid in-demand experts in their field. Learn how branding helps you to attract customers, build income and gain visibility while successfully promoting your business online with the free report, "Web Branding Secrets," by visiting

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