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The Golden Spouse

A simple question can get your clients into the DI-buying mindset.

By Eleanor K. Peterson, CLU, ChFC

Ask families with two wage earners the following question: “Are you banking all the money your spouse is making?

“If not, you must be using it for living expenses. If your spouse becomes disabled, what will that do to your living standard? Will you still be able to pay your bills? Let me show you how easy it is to make sure your loss will be covered when that happens.”

Eleanor K. Peterson, CLU, ChFC, is with Eastern Planned Incomes in New York. You may reach her at 315-682-4828.

This is an excerpt from the hot-selling book, Advisor Today’s Sizzling Sales Ideas. To order your copy, click here.


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