Life Insurance

Whole or term? VUL? What’s best for your clients? Read up on these products and how to sell them here.

Understanding Equity-Indexed Universal Life
Glenn E. Stevick Jr., CLU, ChFC, LUTCF
It’s a hot product that your clients may be asking for, so you need to know the ins and outs of this complex product.

Using Second-to-Die in Second Marriages
Shawn Britt and Andrew Shapiro
For planning in which the guaranteed death benefit is the focus, a no-lapse guarantee survivorship universal life insurance policy may be ideal.

The Insurance Portfolio Review
Howard Slater, CFP, CLU, ChFC
In many cases, this is even more essential than an investment portfolio review.

Close to Home
Helen Thompson
Rich O’Connell has helped many clients over the years, but nothing could have prepared him for this call.

Getting Ready for LIAM
Dave Willis
Learn what you need to do to prepare for Life Insurance Awareness Month, an important public-relations campaign now in its third year.

Life, These Days
Gregory E. Schwabe, FLMI
Reach out to clients with products designed to meet their present needs.

The Income-Tax Treatment of Life Insurance
Glenn E. Stevick Jr., CLU, ChFC, LUTCF
It is important to know how certain tax benefits come into play with death proceeds and living benefits.

Determining the Right Amount of Life Insurance
Glenn E. Stevick Jr., CLU, ChFC, LUTCF
Ensure you are properly meeting your client’s needs by understanding which approach to employ

Life Lessons: The Missing Base
Helen Thompson
One young woman could not attend the college of her choice because of the tuition bill.

Building a Compelling Case for Permanent Insurance
Dave Willis
Consider these strategies for presenting the myriad benefits of life insurance—some of which you may not have considered.

Just One More Call
Helen Thompson
After being turned down many times, a new agent persists and makes a huge difference in a young family’s life.

The Case for Whole Life
By Glenn E. Stevick Jr., CLU, ChFC, LUTCF
As newer products hit the market, it’s wise to remember the industry staple and what it does for your clients.

The Best of realLIFEstories
Jon Dressner, Helen Thompson, Sarah Rieger, Ralph W. Damren
It’s Life Insurance Awareness Month! Here are some of our favorite Advisor Today realLIFEstories from the past two years that you can share with your prospects.

Full Coverage for Your Clients
Mike Struebing, CLU, LUTCF
If you’ve ever found yourself struggling to open up a discussion with a client about life insurance, check out how Mike Struebing starts the conversation.

A LIFE Classic Revisited
By Jon Dressner
Seven years later, Dorsey Hoskins and her sister, Hattie, are still benefiting from their parents’ foresight.

An Eye Toward the Future
By Jon Dressner
Life insurance delivers peace of mind to a young mother widowed at 23.

Lifelong Friends
By Ralph W. Damren, CLU
Starting out small can make the biggest difference.

A Long Struggle
By Jon Dressner
Both life and health insurance ease the pain of a client’s loss.

You Never Know
By Helen Thompson
A cold call leads to a lasting and important relationship with a business owner and his family.

Designing the Right Policy
By Robert M. Barnes, CLU, ChFC
Help your clients see the value of buying the insurance that meets their long–term needs.

Leveraging LIAM
Lynn Vincent
Are you ready for Life Insurance Awareness Month? Lynn Vincent shows you how to make the most of this national campaign.

LIAM Marketing Tools
Lisa Singh
Are you ready for Life Insurance Awareness Month in September?

New Uses for Life Insurance
Dave Willis
Find out some of the ways producers are using this venerable tool to help solve a wide range of financial problems.

Use LIFE to Help You Make the Sale
Joel Goodhart, LUTCF, CLU
Save time and safeguard compliance with LIFE’s Financial Calculator.

Guaranteed No-Lapse UL Insurance
Willie Goldwasser, CLU, ChFC
Improper management of these policies may jeopardize the long-term coverage guarantee.

Use Human Life Value to Grow Sales
Peter Bates
The Human Life Value approach to selling life insurance is a win-win for the consumer and the advisor.

Underwriting Nirvana
Hank George
Here are nine ways to expedite your business.

Retirement Planning With VUL
Ray Trueblood
When used properly, VUL can be an effective supplemental investment tool.

Selling Life Insurance Today
Karl Lueders and Lucretia DiSanto Jones
Success begins with profiling your clients, offering them value, partnering with other professionals and—above all—developing a passion for your product.

Life Insurance Illustrations: Friend or Foe?
Glenn Stevick
You must give careful consideration to how you use illustrations in your presentations.

The Many Uses of Life Insurance
Chuck Jones
Life insurance is primarily a way of providing a death benefit, but it can be so much more.