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SELLING TO WOMEN
Preparing Women Advisors should make key financial suggestions to their female clients. When one considers the fact that women are likely to outlive their husbands, get a divorce or never marry, retirement becomes an issue that merits serious thought.
“You have a number of groups of women to consider,” says Harrington. “You have those women who are the caregivers for the children and the family. They might have worked at one point but have been out of the workforce for a while. Then there are the female executives who have money of their own. They might be divorced, so they’re worried about taking care of the family, but they are also managing their careers, and they probably don’t have time to think about financial planning.” What do I do? It is not unusual, says Harrington, for a woman to be a millionaire and not know it until her husband dies. She is then left wondering what to do with the money. Advisors can help female clients navigate this and other retirement-saving issues—those that go beyond “planning early” and understanding what they already have in place.
For example, it is crucial for advisors to impress upon their female clients the importance of preparing a will and maintaining accurate beneficiary designations. “What tends to happen,” says Harrington, “is a woman gets married, has kids and doesn’t keep her will updated or never gets around to doing it in the first place. The will is a great way for assets to flow the way you want them to flow. Without a will, the assets will flow through probate.” Women also need to ensure they are designated as the beneficiary on their husbands’ retirement savings accounts, otherwise, the state could step in and take a large portion of his assets upon his death. Taking a break Overcoming fear Pay yourself first
© Advisor Today 2008. All rights reserved.
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