Tag Archives: best practices

Are You Communicating Effectively?

Images and messages used to explain financial products don’t seem realistic or relatable to many consumers, according to a recent survey. A new joint study by LIMRA and Maddock Douglass reveals that there are 19 million “stuck shoppers” of life insurance in the United States . “Stuck shoppers” are consumers who believe life insurance is valuable and necessary but have ...

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How to Gain Strategic Insight from Digital Metrics

Most social media metrics report tactical results, not strategic impacts that achieve objectives. Few topics give executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital marketing initiatives. The great majority of digital metrics put a number on tactical results—the things that campaigns encourage people to do, such as opening emails, ...

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‘If I Could Only Get Around to It’

A recent blog entry in LIMRA’s Industry Trends: “If I Could Only Get Around to It” might help you motivate your prospects into making the critical decision to buy from you. The blog post appears below. ‘If I could only get around to it’ A common device of motivational speakers is to point out the reasons big things in our ...

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