Tag Archives: LIFE

Americans Continue to Overestimate Cost of Life Insurance

Cost is the reason most Americans give for not owning life insurance, according to the 2015 Insurance Barometer Study, released recently by Life Happens and LIMRA. Yet, 80 percent of consumers misjudge the price for term life insurance, with Millennials overestimating the cost by 213 percent, and Gen Xers overestimating the cost by 119 percent. Nearly one third (30 percent) ...

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Only 46% of Middle-Market Consumers Own Individual Life Insurance

The need for the Life Insurance Awareness Month campaign currently under way is more important than ever—a recent LIMRA study reveals that only 46 percent of middle-market consumers own individual life insurance. While 60 percent of Americans own group life insurance, the coverage often is less than individual policies and is only in place while the person is employed, according ...

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2014 Real Life Stories Winners Announced

Life Happens has announced the winners of its annual Real Life Stories Client Recognition Program, which honors insurance professionals for going beyond the call of duty for clients and their families. Now in its 19th year, the program recognizes exemplary service and expert financial advice and assistance to clients in times of great financial need. “This year, Life Happens’ Insurance Barometer Study ...

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LIFE Seeks Applications for 2014 Life Lessons Scholarship Program

LIFE Seeks Applications for 2014 Life Lessons Scholarship Program The LIFE Foundation is now accepting applications for its annual LIFE Lessons Scholarship Program. The deadline for all applications is March 3, 2014. Now in its 10th year, the scholarship benefits college students and college-bound high school seniors who are facing challenges in achieving a higher education, following the death of ...

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Insure Your Love – Download Campaign Materials Now

People buy life insurance because they love someone and want to protect them financially. Life insurance is love insurance, which makes February–the month of love–the perfect time to reach out to consumers about their life insurance needs. The Insure Your Love campaign, coordinated by LIFE, allows you and your producers to use emotion or humor when reaching out to consumers ...

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LIFE Foundation accepting applications for realLIFEstories; deadline is Dec. 16

Stories connect us. When we want to motivate prospects and clients, one of the most successful ways is through storytelling. And some of the most powerful stories in the industry are the LIFE Foundation’s realLIFEstories videos. In fact, during this past September’s Life Insurance Awareness Month, an independent survey found that people who viewed a realLIFEstories video were 57% more ...

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Don’t Be the Cobbler!

It is once again the time of year when our industry brings national attention and awareness to the importance of life insurance by celebrating Life Insurance Awareness Month.

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Life Insurance Premiums Experience Positive Growth

Individual life premium grew 4 percent in the second quarter, resulting in a 6 percent increase for the first half of 2013, according to LIMRA’s Individual Life Insurance Sales Survey.

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The Many Uses of Permanent Life Insurance

While 50 percent of U.S. households say they want more life insurance, 30 percent of them still have no life insurance policy. To help make consumers aware of all that life insurance has to offer, Penn Mutual shared these four ways permanent life insurance can be used:

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Life Insurance Awareness Month

September is Life Insurance Awareness Month, the public-relations and marketing campaign spearheaded by the LIFE Foundation to encourage all Americans to take stock of their life insurance needs and buy the insurance they need for themselves and their families.

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