Tag Archives: social media

Insurers’ Use of Social Media Jumps

A new LIMRA survey finds that 93 percent of life insurance companies had social media programs in place in 2013, up 55 percent from 2010 (when only 60 percent of companies used social media). More than three quarters of companies report having social media programs targeted at the public (77 percent); while 7 in 10 have programs supporting financial professionals’ ...

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How to Gain Strategic Insight from Digital Metrics

Most social media metrics report tactical results, not strategic impacts that achieve objectives. Few topics give executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital marketing initiatives. The great majority of digital metrics put a number on tactical results—the things that campaigns encourage people to do, such as opening emails, ...

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Insure Your Love – Download Campaign Materials Now

People buy life insurance because they love someone and want to protect them financially. Life insurance is love insurance, which makes February–the month of love–the perfect time to reach out to consumers about their life insurance needs. The Insure Your Love campaign, coordinated by LIFE, allows you and your producers to use emotion or humor when reaching out to consumers ...

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NAIFA 2013: Dr. Will Miller Discusses “Refrigerator Rights”

Psychologist Dr. Will Miller gave a thought-provoking and often hilarious presentation from the Main Stage at the 2013 NAIFA Career Conference and Annual Meeting in San Antonio this morning. Dr. Miller used the concept of “refrigerator rights” – a circle of friends and family close enough to an individual to comfortably go through the person’s refrigerator without asking – to ...

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Wealthy Investors Increase Use of Social Media and Mobile Technology

A growing number of wealthy investors are using smart phones for talking, texting, and emailing, and are spending more time on Facebook, LinkedIn, YouTube, and even Twitter. This is according to new research from the Spectrem Group...

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How to Succeed, No Matter What

Marvin LeBlanc, author of the Amazon bestseller “Come Hell or High Water: Life Lessons from Hurricane Katrina: Facing Life’s Greatest Challenges, No Matter What,” inspired NAIFA conference-goers Sunday afternoon, Sept. 9, to succeed at life’s challenges and always be significant. LeBlanc, an insurance agent in Louisiana, lost his home, office and income in 2005 when Hurricane Katrina hit the state, ...

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