Actor and Comedian Anthony Anderson Is On Board for LIAM. Are You?

AndersonAnderson’s message is clear: Your families matter, and life insurance matters

By Maggie Leyes, LIFE HAPPENS

September is Life Insurance Awareness Month, and actor and comedian Anthony Anderson (who was just nominated for an Emmy for his role in black-ish!) is going to be front and center. As the national spokesperson for the LIAM campaign, Anderson will be sharing his personal story of how he and his family were directly impacted by life insurance.

And the best part is: you get to share his story, too—via video or flyer. Life Happens, which coordinates Life Insurance Awareness Month each year, has produced a consumer video that will be running nationally as a public service announcement. You can share it with your clients and prospects using the link: If you prefer, you can share the story as a “flyer;” it’s available as a downloadable PDF. In addition, there is a PDF flyer with a great, behind-the-scenes look at this Hollywood star in the form of a Q&A. (Get these at

In all these pieces, Anderson’s message to consumers is clear: “Your families matter, and life insurance matters. It’s how your loved ones are taken care of if something happens to you.”

Use the power of social media to reach out this September

Because social media is such a powerful tool, Life Happens also has created some great social-media graphics, which are perfect posts on sites like Facebook. They feature Anderson and his wisdom about life insurance.

New this year is a complete social-media calendar for September. It has a prewritten post or graphic for each day of the month—one for Facebook and one for Twitter. Now there really is no excuse not to leverage the power of social media!

In addition to these resources, Life Happens has a complete suite of turnkey marketing resources that you can use to pull together your own LIAM campaign—or just to use on an ad hoc basis. These include short “true cost of life insurance” videos, brand new Real Life Stories videos and flyers, and eye-catching graphics that can be used in email newsletters or social media.

You can check them out at Remember that to access these resources, you’ll have to sign into the Life Happens site (or create an account, if you haven’t already). Also, if you’d like to be able to personalize these flyers or embed the videos and more, check out the brand-new Life Happens Pro.

It isn’t often we get to throw around names of Hollywood stars; so, September is the time to take advantage of Anderson’s message and all that the LIAM campaign has to offer.


Maggie Leyes oversees content strategy for Life Happens. She has been writing about the insurance and finance industry for more than 15 years.