September is Life Insurance Awareness Month!

Many of you are now taking part in Life Insurance Awareness Month (LIAM), the public relations campaign spearheaded by Life Happens 15 years ago to spread the word about insurance and the critical role it plays in protecting the lives of American consumers.


To support financial advisors in this campaign, Life Happens is offering a social-media challenge with calendars of prewritten social media posts, graphics and links to videos that can be personalized, or used as they are. Visit to gain access to these calendars.


Life Happens has also partnered with actress, wife and mother, Brooke Shields, to be the 2019 LIAM spokesperson. Shields is offering a strong message about the importance of protecting loved ones with life insurance. This message is also available now and throughout the rest of year at

Start using these two resources today to make the most of LIAM 2019!