NAIFA Member Profile: Wes Booker

This NAIFA member is a servant leader who uses his considerable influence and leadership skills to help lift others up.

Although NAIFA Trustee Wes Booker, LUTCF, lost his father at an early age and did not achieve his goal of becoming a running back for the National Football League, he did not allow these setbacks to prevent him from making it to the top. Instead, he forged ahead, and today, he is a NAIFA trustee, the founder of a professional minor league team, and the owner of a thriving financial practice.

Booker was only three years old when his father died. After graduating from White Hall High School, he played football for the University of Central Arkansas Bears, where he graduated with a Bachelors’ degree in Business Administration.

Upon graduation, Booker joined Farm Bureau Insurance Company, and in 2002, within months of joining the company, he had broken myriad life insurance sales records and won numerous awards. Today, he is the CEO of the Wes Booker Agency, The Horace Mann Companies, in Maumelle, Arkansas. He has won the NAIFA National Sales Achievement Award two years in a row and the NAIFA National Multiline Sales Award.

In addition to winning many awards and accolades, Booker is an active NAIFA volunteer and a member of the association’s Diversity and Inclusion Task Force, which was created several years ago as part of the association’s 20/20 Strategic Plan. Booker and his team created the highly sought-after NAIFA Diversity Champion Award, which recognizes the exceptional efforts of NAIFA members who seek to promote the full and equal participation of diverse people in the insurance and financial-advising industries.

“The work of the Diversity and Inclusion Program over the years has produced programs that can aid companies and agencies in recruiting and retaining a new workforce that mirrors the changing face of Main Street USA,” Booker said. “We see the principles of diversity and inclusion as fundamental to evolving the workforce in the financial-services industry.”

Booker also founded a professional minor league team for late bloomers, known as the Central Arkansas Rhinos. As head coach and general manager, he used this team to provide good players with an opportunity to play football longer and to be seen by the arena league and the National Football League.

In addition, Booker is a football official. After officiating at the high school level, he was invited to officiate in the Southwestern Athletic Conference(now known as the Southeastern Conference). In 2013, he was inducted into the White Hall Sports Hall of Fame and in 2017, he was inducted into Arkansas Sports Hall of Fame (1991 UCA Bears National Champion Football).

Booker is also a mentor, a motivational speaker, and author of several books, including Field Presence: It’s Not Enough Just to Play the Game. In this inspirational book, he details his struggles to overcome failure, his journey to influence others, and his rise to success. He also serves on many boards and volunteers in whatever capacity he is needed.