Author Archives: Ayo

Approaching Prospects

The word, “keywords” is “digital marketing speak” for a group of words that online users use when performing searches for a wide range of goods and services. These keywords have a higher value than other words and usually point to the information the online user is looking for. In the same vein, many financial advisors know that certain words convey ...

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People Underestimate Cost of Living in Retirement

People Underestimate Cost of Living in Retirement According to the Schroders Global Investor Study 2018, people globally expect to spend an average of 34% of their retirement income on basic expenses* but the reality for retirees is that they require nearly 50% of their retirement income. The study has revealed a significant gap between people’s expectations and the financial realities ...

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How to Keep Prospects Talking

When asked why salespeople don’t close more sales, a company president answered instantly, “They don’t ask enough questions. They’re so focused on getting prospects to buy that they don’t engage them.” He’s on to something important. We’re in such a hurry to get across what we want to say to our prospects that we ignore what they want from us. ...

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What Advisors Want

More than half of financial advisors believe that annuities are an important part of a retirement plan, but nine out of ten find it difficult to address client needs using a “one-size-fits-all” approach with a single type of annuity. Of these advisors, almost all (96.4%) said they would likely increase their use of annuities if they had access to a ...

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Link Between Financial Status and Body Weight

The Association for Financial Counseling and Planning Education recently released results from a national study that examines the association of financial status and body mass index (BMI). Published in the Journal of Financial Counseling and Planning as a part of AFCPE’s special issue on health and finances, the study revealed a strong link between poor financial status and high BMI for both ...

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Advisors Serving Consumers

A recent study conducted by the Million Dollar Round Table (MDRT) surveyed consumers during a week of stock market volatility to understand investment behaviors and the potential role of financial advisors. Results show that many respondents would make adjustments to their investment portfolios based on various indicators during a week of market volatility. In addition, 48 percent of consumers who ...

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Planning for College Takes Center Stage!

    Summer is the perfect time for your clients to have the “college” talk with their children: What school would they like to attend, what do they want to study, and how much will it cost? This talk is vitally important because a college education is seen by many as the gateway to the American Dream. For many years, ...

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How to Combat Financial Exploitation of Seniors

LIMRA has launched a training program titled, Recognizing Financial Exploitation, to help train the financial services industry to help detect and deter fraud. The online, scenario-based education program, is a fast and easy way to help financial professionals comply with emerging legislation and regulations. According to The United States Census Bureau, the U.S. population of the United States is rapidly becoming ...

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Call for Nominations for Advisor Today’s 2018 Four Under Forty Awards!

Advisor Today is currently accepting nominations for its Four Under Forty Award Program. The deadline for all nominations is May 9, 2018. Nominating a NAIFA member is easy. You can go to www.advisortoday.com and nominate someone electronically, or you can complete, print and mail the Candidate Nomination Form included in the January/February and March/April 2018 issues of Advisor Today. You ...

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GenX’s Questionable Retirement Readiness

With Baby Boomers embracing a new frugality and Millennials making a strong start in their preparations for retirement, members of Generation X continue to struggle with debt and the effect it’s having on their long-term planning. This is according to the Generations Ahead Study from Allianz Life Insurance Company of North America. Total nonmortgage (credit card and student loan) debt ...

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