Advisor Today Blog

Permanent or Term Life? There Is No One-Size-Fits-All Answer

Different clients have different needs. It’s a simple truth, and the main reason the advice and services of insurance and financial advisors is so valuable to American families. How many times have you picked up a magazine or newspaper and read a piece by a personal finance personality advising all of his or her readers to avoid permanent life insurance ...

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New Research Quantifies Value of Long-Term-Care Insurance

A new report from the American Council of Life Insurers (ACLI) finds that private long-term-care insurance (LTCI) can save Medicaid $47.7 billion and reduce consumers’ out-of-pocket expenses to pay for care by $69 billion. The report, “Who Will Pay for Our Long-Term Care,” also shows that women are at a higher risk of needing long-term care than men. “After age 65, ...

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A Letter to My Colleagues

Hello Industry Colleagues: I can’t believe it’s already December! I remember that almost exactly at this point last yea, I saw an email from the LIFE Foundation (now Life Happens) about its Real Life Stories program. I’ll be honest. I didn’t give it a lot of thought—it’s a pretty busy time of the year. So I set it aside. But ...

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Deadline for Real Life Stories Fast Approaching

The deadline to submit an application for Life Happens’ Real Life Stories Client Service Recognition Program is January 2, 2015, at 3:00 P.M. Eastern Time. Submit your true client story about how life insurance, disability income insurance or long-term-care insurance saved the day and you could win: A professional video, featuring you and your client, distributed nationally. A professional flyer made ...

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Selling Long-Term-Care Insurance Today

My grandfather had a long-term-care event late in his life, which lasted for about five years.  Even at a young age, I saw how much this event affected not only my grandfather, but also our family and loved ones around him.  Because he didn’t have any long-term-care insurance coverage, you could see the strain it put on the family both ...

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Growth Predicted for LTCI Sales

As the industry celebrates Long-Term Care Awareness this month, many agents and advisors will be pleased to learn that sales of long-term-care insurance policies are expected to increase next year. “We expect 300,000 Americans will purchase a new traditional long-term care insurance policy or a combo product in 2015,” predicts Jesse Slome, executive director of the American Association for Long-Term ...

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Winning the Hearts and Minds of Today’s Consumers

While the industry does a good job of providing security for families, things are different today. For starters, the definitions of “family” and “American household” are very different from what they were in the past.

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